What Is Fashion Week Really Like?

Fashion week is a strange environment. This was my first season ever, and before going into it, I already expected that it was going to be different. Different to what, I can’t quite pinpoint. Usual brand events, maybe, or press days. Or maybe different to the representation of fashion week that bloggers and reps and all other fashion “insiders” kind of have to give. It’s all in-motion strutting pics, BTS shots of exclusive events and “i’m so tired but really looking fab and being so fashurn” coffee captions. But what is fashion week really like? Is it all free mojitos and macarons, or are those brightened Insta shots only for the likes?

Waistcoat – ASOS
Culottes – ASOS
Boots – Zara (similar//similar)
Bag – Zara (similar//similar)
Jacket – Missguided

Well, LFW is an absolute Insta-playground, so a lot of it is for likes. Every event you go to is set up exactly for that reason – brands and PR reps know what they’re doing. All of the events I went to were beautifully decorated, with everything from blow dry bars to free champers and personalised perfume bottles. It’s all very exciting, and for a 5 foot chubby girl from a nondescript town in Suffolk, makes you feel pretty fucking special. Most of the events are to showcase new season pieces and products, and a lot of the time you’ll find yourself leaving events with ‘swag bags’ – gifted bits and bobs, basically.

But when it comes to events, unsurprisingly brands and reps want the most exposure possible and to be associated with the best and biggest bloggers. This means that at certain times, you can be subtly (or not so subtly) excluded from certain things. I went to one event with a brand which took place inside a blogger destination of sorts, and basically because I wasn’t invited to that place (even though I was already there with the other brand) I couldn’t go in some rooms or take part in some fun stuff. It was a bit like “these are the people *big enough*, and you can spectate until you get there”. Bit weird, but not all events can be as good as each other and there definitely is an quiet elitist undercurrent to everything you do at LFW.


Being short, chubby and with eyes that tend to go red due to contact lenses, I also felt *just that bit out of place* at everything I went to. Whether that was me being self-conscious or simply being aware is up for debate, but whilst fashion week isn’t just filled with 5’11 tanned models and Gucci Dionysus bags, those upper echelons of beauty, clothes horsing and style are the only kinds that anybody really gives a shit about. Which, don’t get me wrong, is fine with me; the last thing I want is some rando capturing 15 motion shots of my double chin. But, again, that ‘elitist’ fashion ideal is always there.

It’s also super busy – just as busy as we all love to “complain” it is. I made a schedule before I travelled to London on Friday, and about two of the five things I had planned for the day actually materialised because everything takes longer than you expect. After the endless moving from spot to spot and downing Starbucks like coffee beans have gone out of circulation, you feel surprisingly exhausted and especially guilty for it. “I was plied with too many free doughnuts” is not the best excuse to be tired, but hey, LFW fatigue is legit a thang.

Have you been to fashion week? Or do you want to? What perceptions do you have of the week long fashion bubble, and what do you think lies beyond the ‘Instagrammable’ facade? I’d love to know your thoughts! Pop them down below or find me on Twitter and Instagram with the handle @chloeplumstead.

  • love the oufit xo!

  • As a design student i try to look at fashion week from that perspective, i worked it this year and it was mental, it was also my first and the undercurrent of 'elitist', as you said, is real af, its all a game of getting the 'best' and 'biggest' people there, almost like if they dont know your face or youre not dressed well enough, no one cares, its harsh but its the fashion week i always expected and tbh, the elitist of it excites me, i hope you enjoyed it none-the-less though, love the look!

    Dana x
    fashiondew.co.uk | bloglovin'

  • Lee

    I really enjoyed reading this post!! It gave such a fresh take on fashion week – one I've been looking for from a blogger.

    Lee – leethrifts.com

  • Oh I always wondered what Fashionweek would be like. Thank you so much for sharing your experience with us. LOVE that outfit by the way!

    Love, Kerstin

  • So interesting to read that and get an insight like that! and LOVELY outfit, really really love it!

    ROSALINDIS// http://rosalindis.blogspot.co.uk/

  • I always love reading these kind of posts on what fashion week is really like! I'd love to go one day for the experience, but I can see how the picture painted by social media is probably quite different to the real thing! Also, love this outfit!


  • Really enjoyed reading about this! I was just thinking about how it's all set up, the actual atmosphere and getting an 'insider' look into how LFW truly is. My friend (lol probs not 'friend' seeing as she doesn't really like speaking to me for some reason) who works in a fashion magazine got to travel to NYC and Milan for the fashion weeks and it just seemed very hectic! I personally would feel 100% out of place and 100% skeptical because deep down my fashionista heart – I do like style and fashion I really do but – I know this will remain a very closely knitted/too good for everyone else community for a while to come. Sad, but hopefully this won't be the case in 10/20 years…

    Cherie | sinonym

  • That is the perception about FWs I have. I've never been to one or be invited, let's not pretend it's not the case. But that part about feeling weird and not fitting in or like "I'm not a big blogger so I can't go there" is exactly the kind of thoughts about fashion weeks bts. Obviously, no one wants to feel that way no matter how much of a spectacle it seems to be (shows, events, decoration of those, people's outfits…). So it's always a I'd like to go/ I don't want to go situation.



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